From the Sales Front: Paisley's Perspective

Paisley Valentincic, the Director of Sales and Marketing at Tamarisk NorthShore, has over two decades of experience in senior living. She is familiar with the benefits of fine service and elegant living, having come to Tamarisk from Lake Forest Place. But when asked “why did you decide to join the Tamarisk team?” she offers, without a pause, that the community’s main attraction is the flexibility of its offerings, its attentive staff, and its robust amenities. “The lifestyle is very easy here. We take care of everything, and that’s appealing to many who no longer want to spend their time cooking, cleaning, or doing yard work. The elegant ambience of Tamarisk is the lifestyle to which our future residents are accustomed.”

Paisley Valentincic, the Director of Sales and Marketing at Tamarisk NorthShore, has over two decades of experience in senior living. She is familiar with the benefits of fine service and elegant living, having come to Tamarisk from Lake Forest Place. But when asked “why did you decide to join the Tamarisk team?” she offers, without a pause, that the community’s main attraction is the flexibility of its offerings, its attentive staff, and its robust amenities. “The lifestyle is very easy here. We take care of everything, and that’s appealing to many who no longer want to spend their time cooking, cleaning, or doing yard work. The elegant ambience of Tamarisk is the lifestyle to which our future residents are accustomed.”

“It’s hard to find a rental community in this area that offers the flexibility of amenities and services that we do. Our goal is to be the destination of choice for older adults, and I believe we have created a lifestyle opportunity that captures what our residents are looking for.” –Paisley Valentincic, Director of Sales and Marketing, Tamarisk NorthShore

Paisley adds that an equally important factor for choosing Tamarisk is its connection to CJE—its values, and sterling reputation in the industry for enhancing the lives of older adults. She feels that because Tamarisk is managed by CJE, it naturally exudes a sense of warmth and belonging. A unique characteristic is the closeness that exists between residents, family members and staff throughout CJE’s network of programs. She notes that the adult children of residents are very caring and excited for their parents to move to such a beautiful residence with many safety features. She is certain that family members will want to participate with their loved ones in the community’s activities making it a real family-friendly place!

Living Room

As Paisley predicted, future residents have been impressed that Tamarisk will offer so many choices, especially in regard to life enrichment programming, fitness classes, and dining options. From her experience, she knows that residents will love the Expressions art studio on the first floor where the light is perfect for painting classes and the pool and sauna on the second floor that overlooks a landscaped courtyard. These are just a few of the many reasons residents are choosing Tamarisk for their next move.

With full transparency, Paisley acknowledges that it can be challenging to open a new community during a pandemic. But she has been very pleased that people are moving forward with their plans because they have been eagerly anticipating the opening of an independent living community managed by CJE. She knows they feel extremely confident with the staff ’s ability to manage safety concerns because of the guidance they have received from CJE.

Tamarisk has 240 apartment homes with 30 different floor plans and a variety of desirable views. Paisley reports that the “best sellers” right now are the two-bedroom and one bedroom-with-den apartments and notes that the upper floors are always popular. Proportionally, the 12 studios are going fast and are perfect for snowbirds who are only in the area a few months a year because they provide affordability along with access to the same fine amenities of larger units.

South Courtyard

In addition to winter travelers, reservations have been taken from a nice mix of active singles and couples, ranging from 65 to 80-plus. Most of the people are from the Chicago area, with a few moving here from out of state to be closer to their adult children. If she has any advice for prospective tenants, Paisley replies that it’s best when people “make a plan.” She suggests that downsizers, retirees, or snowbirds “do their research and figure out if Tamarisk is the right fit, and if so, make an appointment to visit, learn more, join our Priority List, and select an apartment that meets your specific needs!”

Artwork

As an added bonus, and for a limited time, the Tamarisk Premier Moving Package will be offered at no charge. Th is is a tremendous value and opportunity for those feeling intimidated about downsizing.

Another advantage to making an early decision is that those who move in early become part of a “pioneer group.” These residents will help influence decisions about future programming, excursions, social activities, and food choices that will set Tamarisk apart from other senior living communities.

On behalf of the entire management team, Paisley expresses her excitement about the lifestyle that will be provided at Tamarisk, “We respect that our residents have always lived life fully, graciously, in their own distinct style. I can’t wait to start building lasting, meaningful relationships with every one of them!”

Thinking about moving to a shimmering new independent living community? Tours of Tamarisk NorthShore are available now by calling Paisley Valentincic at 847.597.8772. For the best selection, don’t delay. Come see for yourself and be amazed!