Walk the Rothschild Boulevard drag, visit Jaffa Clock Tower, find bargains at Tel Aviv’s Carmel Market and stroll the HaTayelet boardwalk along the Mediterranean Sea.
Established in the 1920s, Carmel Market is Tel Aviv’s largest open air market and an integral part of the city. Known as Shuk HaCarmel in Hebrew, Carmel Market is filled with vibrant noises, colors and smells and is a favorite spot for tourists and locals alike. Boutique stalls with artisanal beers, Middle Eastern fare, local roasted coffee and fresh pressed juices sit next to vendors selling flowers, clothing, electronics and home accessories. Tuesdays and Fridays are its most popular days as local artists sell handmade crafts across the way at Nahalat Binyamin.
Rothschild Boulevard is one of Tel Aviv’s oldest streets and main tourist attractions. Its historic Bauhaus buildings form the heart of the “White City” of Tel Aviv, a UNESCO World Heritage Site. The 1925 Lederberg House features large ceramic murals and the Boulevard is home to Tel Aviv’s financial district. Along the Boulevard is Habima Theater, Israel’s national theatre, and Fredric Mann Auditorium, home to Israel Philharmonic Orchestra.
Originally named Rehov HaAm, residents requested a change to Rothschild after the generous French banking dynasty. One of the houses built in 1909 was home to one of Tel Aviv’s sixty founding families and in 2007, the French Institute purchased and restored it. The Boulevard underwent major renovations in 2005 and residents began moving back and revitalizing the area. In 2013, Absolut Vodka designed a special bottle dedicated to Tel Aviv’s boulevard skylines including Rothschild.
Jaffa Clock Tower
The Jaffa Clock Tower is one of many built during the Ottoman Empire. Built in 1901, the Clock Tower celebrates the 25th anniversary of the Ottoman reign. Today, the Clock Tower also commemorates Israelis killed in the battle over Jaffa in the 1948 War. The clock’s chime can be heard about two miles away and its original bell still rings every half hour. The dials are in Arabic and Roman numerals celebrating the crossroads of Middle Eastern and European culture in the area.
Arab and Jewish residents pooled contributions to build the Jaffa Clock Tower. Over one hundred clock towers were built throughout the Ottoman Empire in today’s Macedonia, Bosnia and Kosovo. In 1966 the Clock Tower was renovated with mosaic windows inspired by Jaffa’s history. The Clock Tower appeared on an Israeli stamp in 2014.
This beautiful boardwalk, also called the Tel Aviv Promenade, stretches the length of Tel Aviv along the Mediterranean Sea from old Jaffa to Tel Aviv harbor. HaTayelet boasts street performers and a spectacular seaside view and is packed daily with jogger and cyclists.
The boardwalk was built in the 1930s to separate bathing and recreational beach areas. After WWI, the British Mandate prohibited bathing at beaches, and as sewage began being dumped in to the sea, local beaches were abandoned. Gambling, bars and brothels took over the area until the 1980s when the district treatment facility began diverting sewage to its plant and the beach was restored and expanded.